“The International CES (Consumer Electronics Show®) is the world’s gathering place for all who thrive on the business of consumer technologies. It’s where business gets done: on the show floor, in and around our conference program, in impromptu connections and in planned meetings and special events,” according to cesweb.org.
Traditionally, the show has been geared more towards gadgets and gizmos, and less towards cars. However, in recent years, with the rise of technology in cars, CES has become the platform from which car companies debut their newest technology. “A Compass Intelligence survey of smart phone-owning drivers released in December concluded that “the primary needs and wants out of technology … is the enhancement of the driving experience.” –The Hollywood Reporter
“This is the digital lifestyle not just coming into concept but into practical execution,” said John Curran, managing director of communications, media and technology at the consulting firm Accenture. “The Internet of Things is touching almost every aspect of your life, and it’s bringing in a host of new companies and new partnerships,” via nytimes.com.
Which leads us to Dr. Dieter Zetsche, chairman of the board of management of Daimler AG and Head of Mercedes-Benz Cars, who will deliver the 2015 International CES® keynote address focused on the latest advances in autonomous vehicle technology. (Read the official press release here) You can watch his speech, live, at 8 pm tonight, here.
“During a keynote devoted to autonomous vehicle technology, Mercedes’ Zetsche is expected to unveil an egg-shaped self-driving concept car that it teased earlier this week on Facebook. Mercedes has been deep in development of autonomous cars for years. Its Intelligent Drive system, which debuted on the 2014 S-Class and incorporates 3D stereoscopic cameras, radars and other sensors that allow the car to automatically brake for obstacles, stay in its lane and drive itself in traffic jams, is the most advanced available today. Look for enhancements to the system to debut on the concept car — which will probably drive itself onstage, with Zetsche emerging from the rear passenger’s seat, if his performance with the S-Class at the Frankfurt Auto Show is any indication,” speculates The Hollywood Reporter.
With features like the Mercedes-Benz Intelligent Drive system already in place, it’s not hard to fathom than an autonomous car is within the near future. Once again, Mercedes-Benz is placing itself at the forefront of innovation and technology. It would be something special to see the brand that created the first automobile to lead the car industry with a self-driving vehicle.
The future will be bolder than you’ve ever imagined.
Follow us on Twitter (@MBFtMitchell) as we tweet about what’s going on at the conference. Use #CES2015 and #mbCES to stay current with the conversation! Join us in watching Dr. Zetsche’s keynote address, live, at 8 pm tonight.